Account executive - United States

Company Name:

Scope Advertising and communication

meeting and liaising with clients to discuss and identify their advertising requirements.

 

working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.

 

presenting, alongside agency colleagues (the account manager), the campaign ideas and budget to the client.

 

working with the account manager to brief media and creative, and assisting with the formulation of marketing strategies.

 

liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively.

 

negotiating with clients and agency staff about the details of campaigns

 

presenting creative work to clients for approval or modification.

 

handling budgets, managing campaign costs and invoicing clients.

 

monitoring the effectiveness of campaigns.

 

undertaking administration tasks.

 

arranging and attending meetings.

 

making 'pitches', along with other agency staff, to try to win new business for the agency.